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As consumers increasingly seek personalization and flexibility in their online purchasing activity, the subscription economy—in which consumers subscribe to services rather than making a single purchase—is booming. A recent report by McKinsey & Company maintains that the subscription e-commerce market

As consumers increasingly demand convenience, immediacy, and digitized services, businesses are working to meet those demands by offering multiple ways to pay, including digitized payment options and services. As they seek to bring a variety of options to customers in