Face Payments: Hungry? Just Pay with Your Face
Face payments might sound like science fiction, but it is an emerging technology that is now a reality at a California burger chain. For the first in America, you can now order a burger and pay with your face, while Flippy the hamburger flipping robot makes your burger in the kitchen.
CaliBurger, a California Burger chain, is using a face activated payment program, that allows customers to step up to a self serve kiosk access their loyalty account, order and make payment with their face. (by looking at the camera)
The facial recognition payment program, enables consumers to pay with a glance at the camera without ever needing to swipe a credit card.
Face payments are a component of Cali Group’s unified C-Vision™platform, which integrates software products developed by Cali Group’s affiliated companies to enable the entire restaurant to be controlled from one operating system run on a mobile device. If customers are pleased with the face pay ordering experience, the face payments will be rolled out to their global restaurant locations.
Biometrics: Privacy and Convenience?
Artificial Intelligence powered kiosks enable the biometrics technology and track customer habits and preferences, which they can use to make future recommendations. Facial recognition technology not only enhances their customer loyalty program it provides convenience and a frictionless user experience because the facial recognition platform already knows what you might be ordering.
The facial recognition software is based on biometric authentication which compares a previously registered biometric identifier (face scan) against a newly captured biometric (for example, the face scan captured each time the customer orders).
“The positive customer reaction to face based loyalty login at the kiosks encouraged us to quickly deploy face payments at the kiosks,” said John Miller, CEO of Cali Group.
Privacy and security are a top priority for Cali Group, so the face payments system initially requires a two-step authentication process. In addition to smiling at the camera, the customer will need to enter a 3-digit CVV number from their credit card to process the transaction. Eventually, Cali Group plans to eliminate the entry of the CVV number and only require a smile to authenticate the transaction.
Face Payments and Industry 4.0
Artificial Intelligence, machine learning and biometrics are considered the most promising emerging technologies for the coming revolution, Industry 4.0.
Biometrics like facial recognition will become a critical differentiator for companies success as they navigate the changing business landscape of the fourth industrial revolution over the next few years. Convenience and a frictionless consumer experience, is driving businesses to consider how they can deliver better customer service through emerging technology. The trifecta of privacy, convenience, and security may accelerate biometric mobile payment technology. But are we trading our privacy for convenience?
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