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Fashion Brands Choose Domains with Meaningful Words on Both Sides of The Dot for Online Branding

Innovative and Cutting-Edge Clothing and Apparel Businesses Craft Memorable Domains

for Their Online Stores.

BELLEVUE, WA – September 27, 2022 –Identity Digital™, a leader in connecting the online world with
domain names and related technologies, announced after an exciting Fashion Week that emerging, small
as well as well-known businesses such as Vogue and Michael Kors are choosing descriptive domains to
elevate their digital brands. Descriptive domains allow users to benefit from meaningful words on both
sides of the dot and can anchor a strong search engine optimization (SEO) strategy, helping shoppers
find businesses online more easily.
Smart branding is key to competitiveness in the fashion industry. A brand communicates a business’s
unique characteristics—the visible style and the feelings and emotions associated with it. In the digital
era, building a cohesive brand online is essential to continue to express a business’s brand identity and
remain on the cutting edge.
Numerous fashion-related companies are taking advantage of descriptive domains that use both sides of
the dot to showcase their brands. For instance, premier and innovative fashion magazine Vogue directed
readers to its online Fashion Week edition with the domain This domain name clearly
expresses what Vogue embodies, fashion all over the world, and installs this concept of the brand in each
reader. Other famous fashion enterprises choosing shorter, more memorable domain names that reflect
their brand identities include and
Fashion businesses are also using Identity Digital top-level domains (TLDs) to quickly communicate
exactly what their businesses do, such as, the Johnston & Murphy site about the tradition
of providing footwear to U.S. presidents, and, a leader in wardrobe staples.

Descriptive TLDs are popular as well with emerging brands, such as, featured in Who
What Wear 2021, Ali MacGraw’s company, and, which offers heated
clothing for motorcyclists. and chose their names for businesses that offer wearable fine art, is a black-owned crochet boutique with products created by cancer survivors, and, is a loungewear and comfort brand founded by MTV’s The Challenge and Ex on the
Beach UK alum Rogan O’Connor.
The Wrap Life, which offers authentic African headwraps, chose TheWrap.Life as its domain. Nnenna
Stella, founder, says, “I just thought it was the perfect introduction. It’s the name of our company, and .life
supports our mission – we’re doing things differently.”
“We’ve seen a steady uptick in fashion-related businesses purchasing our domain names in the past four
years, with 2021 showing a significant increase,” said Akram Atallah, CEO of Identity Digital. “Choosing
the optimal domain is the basis of a successful digital branding and SEO strategy, and we are excited to
see small as well as larger well-known fashion and apparel brands embracing descriptive domain names
to make it happen.”
Those interested in learning more about Identity Digital domain names should contact their preferred
domain registrar to check availability and pricing.
About Identity Digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies
to empower people to build, market, and own their authentic digital identities. With the world’s largest
portfolio of nearly 300 TLDs such as .live, .technology, and .restaurant, Identity Digital operates around
25 million domains on its innovative registry services platform. In addition, they enable customers to
discover, register, support and use high-quality domain names with its registrar,
Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees.
For more information, please visit