How Merchants can Capitalize on Customer Segmentation
FreedomPay, a global leader in secure commerce technology, seeks to simplify complex payment environments and enhance business and customer insights for merchants by consolidating into a single end-to-end commerce platform, regardless of the different systems and mobile applications used. “FreedomPay is acquirer agnostic,” explains Matt Donnelly, Vice President, Solutions & Compliance. “This means FreedomPay is not affiliated with any financial institution. We are not an Independent Sales Organization or credit card processing service and we do not sell merchant services. Our goal is to provide technology that supports any channel, mobile, card present, or e-commerce.”
By first assessing everything a lodging, gaming, retail, restaurants, stadiums or other hospitality merchant is currently doing in terms of their mobile presence, FreedomPay then enables and enhances mobile in various ways. From a mobile payments acceptance perspective this includes QR code-based payments and alternative payments like ApplePay, GooglePay, SamsungPay, WeChat Pay, ChasePay, and recently bringing AliPay, the world’s leading digital payment platform, to the U.S. FreedomPay’s partnership with AliPay brings a seamless payment experience to AliPay’s more than 600 million Chinese users to easily make purchases at thousands of merchants that use FreedomPay’s services in North America, including vendors at airports, entertainment venues, resorts, sports arenas and universities.
FreedomPay’s platform works by integrating everything at the gateway level and then adding different components. “From a mobile payments perspective, FreedomPay’s projects focus on helping merchants understand, and thereby engage, their customers better,” states Donnelly.
“We provide merchants the tools that sit at the backend of the mobile app, capturing consumer data that references back to a consumer ID, in addition to a mobile wallet that ties into a mobile app. By building a customer’s buying history and tracking SKUs, FreedomPay helps merchants use their own data to better target both their customers and special offers through enhanced consumer segmentation.” FreedomPay is hyper-focused on security and data privacy, using the more stringent European standards of privacy controls (GDPR) here in the U.S. In addition, merchants only see their own data based on consumer ID and not by name.
FreedomPay, founded in 2000, is recognized within the industry as a global leader in secure commerce technology designed to enhance the customer experience and streamline the payments process. Based on being the first PCI-validated point-to-point encryption (P2PE) solution to offer EMV, NFC, dynamic currency conversion and real-time data capabilities, world leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services on a global scale.
With broad integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay is driving the future of commerce and customer interaction around the world. Over the past year, FreedomPay has grown exponentially, increasing its presence in key markets across the U.S. and internationally in order to deliver secure payment-processing capabilities and insights to more customers across the globe. For more information, go to www.freedompay.com.