Customer engagement - Mobilizing Your Business

August 28 - August 30, 2017 | Swissôtel Chicago

AI workshop McKinsey and MPC

AI workshop McKinsey and MPC

AI has become a buzzword, but do you really understand what it means and how it can transform digital financial services?  Please join McKinsey and MPC for a half-day session giving an end-to-end view on the impact of AI in mobile payments and banking.  We will first break down AI as a capability and discipline and what sets it apart from similar functionality.  Next, we’ll explore the potential for AI in both customer experience and business operations.  Finally, we will show how AI can drive growth and create real value in payments and banking.

Program Overview

AI 101: What it is and what it’s not.

The complex fields of artificial intelligence, machine learning, neural networks, and robotics often get lumped under a simple “AI” umbrella, which overshadows importance nuances between these capabilities and the value they bring to business and consumers.  We’ll break down the differences and highlight the ways AI can impact financial services.

Conversational commerce: Full steam ahead or just hot air?

Given the popularity of mobile messaging and social chat apps, conversational interfaces are enabling new ways for consumers to interact with each other and with businesses.  The potential seems great, but do consumers really want to shop or bank with bots?  We’ll cut through the noise and showcase the real opportunities to drive better customer engagement.

From smart to smarter ops: Automation and optimization in banking and payments.

Shifting from the front end to the back end, AI and advanced analytics are bringing real value to financial services operations.  We’ll outline the potential for step change improvement across a host of banking functionality, including payments reconciliation, collections, call center ops, and more.

Show me the money: How AI and advanced analytics can optimize marketing and customer acquisition.

Engagement and efficiency are good, but there is also great monetization potential in AI.  As the digital footprint of customers continues to grow, we’ll show how AI and advanced analytics make sense of this unstructured data to deliver personalized experiences, acquire new customers, and onboard them smoothly.