PayPal Will Lead Mobile Innovation Panel at Mobile Payments Conference 2018
By Sharon Rosa-Bohrer
Mobile Payments Conference 2018 brings together global experts in the mobile payments, finance and technology industries, resulting in an impressive gathering of payments professionals! Join other business leaders in learning about the latest technology trends and insights into the future of the mobile payments industry. Conference agenda topics include mobile payments, digital wallet, blockchain, cryptocurrency, cybersecurity and consumer privacy, machine learning, artificial intelligence and more!
This year’s MPC features a “Fireside Chat” with PayPal, Grubhub, and Venmo on “Mobile Innovation- New Customer Experiences and Payments.”
PayPal was selected by Mobile Payments Today as the top influencer in the payments industry for 2017 for its impact on mobile payments, across consumers and merchants. PayPal’s open digital payments platform gives PayPal’s 227 million active account holders the ability to transact online, on a mobile device, in an app, or in person. PayPal is predicted to become one of the most versatile mobile wallet platforms worldwide in 2018 as it continues with its global partnerships. Venmo, a service of PayPal, Inc, is a leading mobile app in the U.S. used to move money between friends and family and pay at millions of retailers. Grubhub is the nation’s leading online and mobile takeout food-ordering marketplace.
Join this expert panel in discussing the opportunities and challenges businesses face in new customer experiences and payments in mobile, including:
- Fintech trends
- Mobile payment challenges related to conversions
- Risks related to fraud and security (mobile vs. desktop)
- Distributed commerce
Fintech – Shaping the Future of Payments
Fintech companies around the world are disrupting traditional banking relationships and processing models and introducing new payment delivery technologies that are directly impacting mobile payments and innovation. Fintech is reinventing financial services as we know it. Learn all about fintech at the Mobile Payments Conference 2018 – and see it in action in the exhibit hall.
The Conversion Challenge
We know that mobile conversion rates are still lagging behind those on desktop, despite smartphones being the predominant device through which users access the web. With Google’s mobile-first indexing and the fact that 40% of people abandon sites that take more than 3 seconds to load, your mobile website must be optimally designed to be fast and responsive.
How can your business increase mobile conversion rates so you can capitalize on your mobile audience, improve lead generation, and increase sales? Sit down with the fintech professionals to discuss strategies that address consumer concerns hindering mobile conversion such as:
- Security concerns
- Unclear product details
- Inability to open multiple browser tabs to compare
- Difficulty navigating website
- Cumbersome checkout process
Mobile Security Risks
How can you protect your business from mobile security risks?
Mobile security need to be at the top of every company’s list. Nearly all workers routinely access corporate data from smartphones, which makes the security risks greater than ever. The average cost of a corporate data breach is $21,155 per day, according to a 2016 report by the Ponemon Institute.
Learn from business leaders how to protect your enterprise from the top mobile security threats, such as:
- Social engineering- a staggering 90 percent of data breaches are the result of phishing, according to Verizon’s 2017 Data Breach Investigations Report
- Data leakage- due to human error or “unintended disclosure” through use of apps
- Risks of wireless networks
- Pre-infected devices with malware
- Attacks on cryptocurrencies and financial data, targeting mobile wallets
How can your business effectively leverage the customer’s online experience to lead to conversion for your product or service? Find out how distributed commerce may be the answer.
Distributed commerce means selling where the customers are- whether that is social media apps (like Instagram, Facebook, Twitter), mobile streaming apps like YouTube or Netflix, or online marketplaces like Amazon. Distributed commerce shifts the focus to the consumer as the Point of Sale. To do this, merchants must provide consumers with the accurate and detailed product information necessary to make an informed purchasing decision at that point in time where they are engaged and interested, as part of an online experience they are already having. This is not a linear buying experience, but rather one with many consumer touchpoints on the web, mobile, social media, and retail stores.
Come learn how to reach and engage consumers beyond the boundaries of your website!
Join Us to Learn More!
Participate in the Fireside Chat on “Mobile Innovation- New Customer Experiences and Payments,” moderated by PayPal’s Head of Global BD/Sales, Jim Ciortan, and joined by Sam Hall, Chief Product Officer at Grubhub, Jay Parekh, and Director of Business Development at Venmo. Bringing together leaders in their fields on August 22-24th in Chicago, MPC 2018 will give you the tools to bring cutting edge technological capabilities to your business.
Download the full Mobile Payment Conference 2018 Agenda here.
Attend Mobile Payments Conference 2018 and get the latest on all of the exciting fintech technologies and the many business opportunities they can unlock! Register Now!