Jean-Pierre Lacroix is a visionary design thinker, author and speaker, who maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is passionate about transforming brands to make them resilient, relevant and future-ready.
Since opening the Shikatani Lacroix Design doors more than 25 years ago, JP has grown the company into one of the most respected and sought after multidisciplinary strategic design agencies in the world. Along the way, he has developed a reputation as a true innovator and first-rate problem-solver, with expertise in providing clients with unique, results-driven solutions for their product and service needs.
JP has worked with banks, credit unions and other financial institutions around the world. His book Think: The Future of Retail Banking explores how financial brands can transform, not only to become competitive in the digital space, but to leapfrog over trends that will be short-lived to be truly innovative and future-proof.
JP is an accomplished author, having published a number of books including Desire by Design, The Belonging Experience and Think: The Future of Retail Banking. He is a sought-after speaker, presenting all over the world at events and conferences about the power of design thinking, strategic foresight and the latest in brand strategy.