Larry Berlin is CEO and founder of MSI Consulting, specializing in advice in the payment and banking software spaces. He is also a mentor with the New Venture Challenge at the Booth School of Business, The University of Chicago where he is a part of the team that helps students form and build new ventures in many areas. Previously he was a Senior Vice President with First Analysis specializing in research and investment in transaction processing including mobile payments, accounts receivable management, and wireless/infrastructure. He provided research coverage of leading private and publicly traded companies in his sectors and led First Analysis Venture Capital’s investment efforts in the same areas. He serves on the board of Incapital and Solve, Inc and was an observer or advisor to Freeosk, Inc and Viral Gains among other companies. He earned an MBA and a bachelor’s degree in history from the University of Chicago and was a member of its Alumni Board of Governors. He is also involved in biking, curling, and the Winston Churchill Center.