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  /  Larry Berlin

Larry Berlin

Larry is a founder and principal in Blue Point Advisory Services, a boutique consulting firm working with younger companies in fund raising, strategy, marketing, board relations, accounting and finance. Vertical areas include card processing, bank software and other financial products. Other work includes cloud services, consumer products, government services and food related products. . In addition, Larry is a mentor/coach in the New Venture Challenge at the Booth School of Business at the University of Chicago. In this role, which Larry has performed since 2017, Larry works with 30 student teams per year to help them build businesses and gain funding from the venture community. Larry is currently CFO and head of partnerships for Freedom Fries, LLC. Freedom Fries is a private company building a search engine as well as a news aggregator (www.freespoke.com) aimed at providing balanced information to the heart of America. He has been employed here since March, 2019. Larry also has several angel investments with start up companies in a variety of fields from Consumer Packaged Goods to Bond underwriting. From 1999 to 2019, Larry worked at First Analysis, a VC and investment bank. Larry left as a general partner in the funds as well as a senior vice president specializing in investment and research in financial technology (payment and bank processing, etc), digital marketing and e-commerce.

Prior to joining First Analysis in 1999, he was acting CFO at Doculabs Inc., a Chicago-based information technology consulting firm. Earlier, he was a consultant for Ganymede Corp., an associate in corporate finance at UBS Inc., and a member of the Chicago Board Options Exchange and the Chicago Board of Trade. He earned an MBA and a bachelor’s degree from the University of Chicago.

Larry has been involved with many boards, both corporate and charitable. These include The Knitting Factory (a music company), Incapital (a bond underwriter), Movero (Device management), Freeosk (kiosks for marketing), Viral Gains (marketing tech), RiseKit (HR for less privileged) and Andes STR (Short Term Rental). Charitable boards include Project HOOD, Housing Opportunities for Women and Free Bikes for Kids. He also worked with or works with World Bicycle Relief and the MS Society in Chicago. He has served on multiple boards for the University of Chicago and was President of the University Club of Metropolitan Chicago for two years.

Out of work he curls, bikes, kayaks, plays ball hockey, cross country skis and is a photographer.

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