Sarika Sangwan (@sarikasgwan) is vertical strategy leader, financial services at Pinterest. Sangwan previously spent a decade at the global advertising and brand management team at American Express, working on social media strategy, experiential marketing, brand strategy and small business marketing. In her previous role as marketing director at charity: water she helped launch the company’s first marketing department and has worked with a variety of organizations focused on using business as a force for good. Sangwan lives in New York and has two children: Simrin (age 10, lover of soccer and fellow Pinterest enthusiast) and Taj (age 2, lover of milk, working on perfecting his nascent golf swing). She routinely pins ideas and inspiration to Pinterest.